Author: admin
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Gaining the Competitive Edge: Unleashing the Power of Data-Driven Insights
In the captivating world of marketing, where innovation meets persuasion, the choice between strategy and tactics can spell the difference between a masterstroke and a misstep.
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The Significance of a Well-Crafted Marketing Strategy: Why Tactics Before Strategy is a Risky Bet
In the captivating world of marketing, where innovation meets persuasion, the choice between strategy and tactics can spell the difference between a masterstroke and a misstep.
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Imagination is not artificial
“There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns.” – Edward de Bono As Artificial Intelligence (AI) continues to advance, its integration into creative industries is sparking concerns. While AI brings undeniable advantages in…
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Use a Strategist…an intelligent strategic move!
Effective marketing is everything for sustained growth and success in today’s highly competitive and evolving business landscape. While large companies with available funds opt to build an in-house marketing department, a more affordable and intelligent approach in the small business community is using a marketing strategist. Having a marketing strategist on board can leverage marketing…
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The Web 3.0 of giving
In today’s digital age, Web 3.0 has created exciting business possibilities across various sectors primarily focused on commercial ventures. Still, other types of organisations can also benefit, such as not-for-profits. Here we explore why not-for-profit businesses should progress with Web 3.0, the importance of creating engaging content, and the possible outcomes they can achieve. Embracing…
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The token advantage- the tokenisation of real world assets.
The tokenisation of real-world assets on the blockchain is a revolutionary development in how assets are bought, sold and held. It involves converting physical assets, such as real estate, art, and commodities, into digital tokens tradeable on the blockchain. Let’s look at the benefits of tokenising real-world assets and explain how it works. What is…
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Web 3.0 and AI, setting precedence in law!
The law is intended to promote social harmony and protect “every” individual and collective interest. Unfortunately, accessibility, implementation and outcomes of the law can be influenced by a range of factors, such as political ideology, economic interests, and social values. So how can we ensure that the law protects everyone regardless of the abovementioned barriers? Enter…
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Web 3.0 how it’s changing brands and branding forever
Adidas, Starbucks, Tiffany & Co, Louis Vuitton, Porsche, Hublot, Nivea, Pepsi, Coca-Cola, Tag, Disney, Nike, McDonald’s, KFC, D&G, Gucci, H&M, Netflix, Hennessey, on and on the list goes of great brands utilising Web 3.0 and profiting on the opportunities that it brings. The decentralised web, also known as Web 3.0, has the potential to affect…
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10 Reasons Why Your Business Needs a Web 3.0 Strategy to Succeed
The world is moving towards a more decentralised, transparent, and secure internet, and businesses must keep up with these changes. Web 3.0, the decentralised web, promises to revolutionise how companies operate online. This article will explore ten reasons your business needs a Web 3.0 strategy to succeed. 1. Greater Decentralisation Web 3.0 aims to create…
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NFT’s are good sports!
Sports NFTs are digital assets on the blockchain that are verifiably one-of-a-kind and can be used to represent digital cards, sporting events, digital memorabilia, and pretty much anything you can imagine. Sports NFTs give fans and savvy collectors a new way to interact with their favourite teams and athletes while allowing sports stars, clubs, and…