Discover
In the “Discover” phase, we embark on a journey of exploration to uncover the essence of your brand. Through in-depth collaboration, discussions, and analysis, we delve into your brand’s DNA, understanding its values, aspirations, and unique selling points. We carefully study your target audience, market trends, and competitive landscape, gaining valuable insights that lay the foundation for the brand’s direction. The “Discover” phase sets the stage for a powerful, authentic brand identity that resonates with your organisation and customers.
Strategise
With a wealth of knowledge from the “Discover” phase, we move to the “Strategise” phase, where we craft a roadmap for your brand’s success. Drawing from our expertise in branding, marketing, media and consumer behaviour, we develop a tailored strategy that aligns with your goals and aspirations. Our data-driven and innovative approach seeks opportunities to differentiate your brand and establish a competitive advantage. The “Strategise” phase sets the course for building a cohesive and compelling brand narrative that creates meaningful connections with your audience.
Execute
In the “Execute” phase, we bring your brand to life, meticulously translating strategy into action. Our tacticians, creatives, designers, and storytellers collaborate to craft captivating visual identities, engaging content, and immersive brand experiences. From logo design and brand guidelines to website development and marketing campaigns, we ensure that every touchpoint reflects the essence of your brand. The “Execute” phase is where ideas take shape, and your brand emerges as a beacon of inspiration, ready to make its mark in the hearts and minds of your customers.
In this hyper-connected world, a digital strategy should focus on using technology to effectively drive relevance and engagement by speaking specifically to the audience based on who they are, by listening and fully understanding them. A digital strategy is about knowing where the attention is and effectively placing yourself there to tell your story.
Imagination drives everything we do. The huge abundance of content and competition for attention in day-to-day life means the content we see on our screens need to have more impact than ever before. Therefore now, more than ever, we need beautiful content that rises above the clutter and drives our messages effectively.
We deploy augmented reality and mixed reality to create interactive and immersive experiences. Using the latest technologies, we craft each piece of the project passionately, and power brands as they enter the age of the metaverse and virtual lifestyles.
We understand the new world of NFTs and it is important that you have a skilled team that you can count on to help deliver NFT marketing strategies and results. We can create, deploy, market and hold your hand throughout the entire process, meaning you have a trusted partner as you dive into this complex world.
In the captivating world of marketing, where innovation meets persuasion, the choice between strategy and tactics can spell the difference between a masterstroke and a misstep.
In the captivating world of marketing, where innovation meets persuasion, the choice between strategy and tactics can spell the difference between a masterstroke and a misstep.
“There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns.” – Edward de Bono As Artificial Intelligence (AI) continues to advance, its integration into creative industries is sparking concerns. While AI brings undeniable advantages in efficiency and automation, its impact on creative professionals and studios raises critical questions about the future of creativity and artistic expression. Devaluation of Designer Jobs AI-driven design tools and algorithms can generate artwork, logos, and even entire brand identities. While this streamlines the design process, it can lead to the devaluation of designer jobs. As AI systems become more sophisticated, some companies may opt for AI-generated designs over hiring human designers, perceiving it as a cost-effective solution. This shift could result in job insecurity for designers and undermine the value placed on their creative skills and expertise. Undermining Human Imagination Designers and artists use their unique perspectives, experiences, and emotions to create meaningful and impactful works. AI algorithms, although capable of generating visually appealing designs, need more depth of human emotion and originality. As AI takes on more creative tasks, there is a danger that human imagination will be overshadowed, leading to a homogenisation of creative outputs. Impact on Creative Individuals and Studios For individual artists and creative studios, the proliferation of AI-generated content may create a challenging competitive landscape. With AI capable of producing designs and artworks, artists may find it harder to differentiate their work and establish a distinct artistic identity, affecting their ability to attract clients and maintain a sustainable career in the creative industry. Challenges to Artistic Expression AI-generated content might be visually impressive, but it lacks human expression’s emotional depth and authenticity. In creative fields such as writing, painting, and music composition, the nuances of human experiences and emotions shape the work’s essence. As AI-generated content becomes more prevalent, the value of authentic artistic expression may diminish, impacting the overall diversity and richness of creative outputs. Balancing Human Creativity and AI Advancements While there are legitimate concerns about AI’s impact on creative industries, it is essential to recognise that AI can also be a powerful tool to enhance human creativity. AI can assist designers by automating repetitive tasks, freeing time for more innovative and imaginative pursuits. It can provide inspiration, providing new perspectives and ideas for creative individuals and studios. Integrating AI into creative industries presents opportunities and challenges for designers, artists, and creative studios. While AI has the potential to streamline processes and generate visually appealing content, its rise also raises valid concerns about job devaluation, the erosion of human imagination, and challenges to artistic expression. The key lies in balancing leveraging AI to enhance creativity while preserving the unique human touch that enriches artistic works. Embracing AI as a supportive tool rather than a replacement is crucial to empower creative individuals and studios to explore new horizons and elevate human imagination in the ever-evolving creative landscape. What are your thoughts?
Effective marketing is everything for sustained growth and success in today’s highly competitive and evolving business landscape. While large companies with available funds opt to build an in-house marketing department, a more affordable and intelligent approach in the small business community is using a marketing strategist. Having a marketing strategist on board can leverage marketing efforts, maximise return on investment (ROI), and result in substantial cost savings. Strategic Expertise: A marketing strategist brings a specialised skill set focused on developing and executing effective marketing strategies. They possess an in-depth understanding of market trends, consumer behaviour, and industry insights. By leveraging their strategic expertise, businesses can align their marketing efforts with overarching business goals, ensuring a more targeted and impactful approach. Objective Perspective: An external marketing strategist offers a fresh and unbiased perspective. They bring an outsider’s viewpoint, free from internal biases and preconceptions. This objectivity enables them to identify untapped opportunities, discover new market segments, and provide innovative solutions that might need to be noticed within an in-house team. Their independent analysis helps refine marketing strategies, leading to better results. Flexibility and Scalability: Engaging a marketing strategist allows businesses to be nimble and adaptable. Rather than maintaining a fixed, full-time marketing department, which can be costly and challenging to scale, companies can access the expertise of a strategist at a fraction of the cost and flexibly. This flexibility enables businesses to adapt quickly to changing market dynamics, seize opportunities, and make strategic adjustments without the burden of additional overhead costs. Cost Savings: Building an in-house marketing department involves significant expenses, including salaries, benefits, training, and infrastructure. On the other hand, hiring a marketing strategist offers substantial cost savings. By outsourcing strategic marketing functions, businesses eliminate the need for long-term commitments and associated overhead costs. Additionally, a marketing strategist can identify cost-effective marketing channels, optimise marketing budgets, and negotiate better deals with external vendors, enhancing cost efficiencies. Specialised Knowledge and Network: Marketing strategists often possess various skills and expertise across various marketing disciplines. They stay current with industry trends, emerging technologies, and best practices. Leveraging their knowledge, they can tap into their network of industry professionals, influencers, and strategic partners to amplify marketing efforts, foster collaborations, and unlock new growth opportunities for the business. Measurable Results and ROI: A marketing strategist focuses on measurable results and ROI. They set clear objectives, establish key performance indicators (KPIs), and track campaign effectiveness. By leveraging data analytics and marketing insights, they can fine-tune strategies, optimise marketing initiatives, and ensure resources are allocated to high-impact activities. This data-driven approach empowers businesses to make informed decisions, measure their marketing ROI, and continually refine their strategies for maximum impact. In today’s dynamic business environment, a marketing strategist is essential for small businesses looking to leverage their marketing efforts, achieve higher ROI, and realise substantial cost savings compared to building an in-house marketing department. By tapping into the expertise of an accomplished strategist, companies gain access to strategic thinking, objective insights, flexibility, and specialised knowledge. Embracing this approach enables businesses to stay competitive, adapt to changing market conditions, and cost-effectively drive sustainable growth. We would be happy to have a conversation about your strategy with you.
In today’s digital age, Web 3.0 has created exciting business possibilities across various sectors primarily focused on commercial ventures. Still, other types of organisations can also benefit, such as not-for-profits. Here we explore why not-for-profit businesses should progress with Web 3.0, the importance of creating engaging content, and the possible outcomes they can achieve. Embracing Web 3: Opening New Avenues for Not-for-Profit Businesses. Not-for-profit organisations have unique opportunities to expand their reach, enhance transparency, and improve stakeholder collaboration. By leveraging Web 3.0, these organisations can tap into a global network, connect with individuals directly, and amplify their impact more efficiently and cost-effectively. The Power of Engaging Content: Sparking Connections and Inspiring Action. One of the key elements for not-for-profit businesses to thrive in Web 3.0 is creating engaging content. Content that resonates with its target audience can spark connections, foster greater engagement, and inspire meaningful action across a broader audience. For example, motivating content through storytelling, informative articles, NFTs and tokens, or interactive experiences allows not-for-profit organisations to build a dedicated community and convey their mission effectively. Potential Outcomes for Not-for-Profit Businesses in Web 3 Enhanced Transparency and Accountability: Organisations have increased transparency through decentralised systems, smart contracts, and immutable records. Not-for-profit organisations can leverage these features to build trust with their supporters by showcasing how funds are utilised, providing real-time project updates, and offering transparent governance processes. Access to Global Funding and Donations: There are numerous ways to open up avenues for not-for-profit businesses to receive funding and donations from a global audience. Organisations can tap into a wider pool of potential supporters who align with their cause through blockchain-based platforms, crowdfunding mechanisms, and cryptocurrency donations. Efficient and Secure Donor Management: Streamlining donor management processes, ensuring that not-for-profit organisations can effectively track contributions, manage donor relationships, and demonstrate impact, is now easier than ever. Smart contracts can automate donation processes, reducing administrative burdens and ensuring funds are allocated according to predetermined criteria. Collaborative Partnerships and Collective Impact: The new web fosters collaboration and allows not-for-profit organisations to form partnerships with other entities and stakeholders across the globe. By leveraging decentralised platforms, they can work together towards shared goals, pool resources, and create a more significant collective impact in addressing societal challenges. More significant ROI on marketing and Branding Initiatives: We now have new possibilities for not-for-profit organisations to achieve better results in their marketing and branding efforts. By using targeted engagement, tokenised incentives, decentralised reputation systems, authentic storytelling, and innovative crowdfunding platforms, they can connect with audiences who genuinely care about their cause. This leads to more meaningful interactions, increased conversions, wider reach, robust brand advocacy, validated credibility, and improved reputation. As not-for-profit businesses navigate the ever-evolving digital landscape, embracing Web 3.0 presents exciting opportunities to amplify their mission, engage their audience, achieve meaningful outcomes, and drive positive change in the world. With the space constantly evolving, staying informed and adaptable is vital. By combining a passion for social impact with the possibilities offered by Web 3.0, not-for-profit businesses can harness the full potential of this transformative technology for a brighter future.
The tokenisation of real-world assets on the blockchain is a revolutionary development in how assets are bought, sold and held. It involves converting physical assets, such as real estate, art, and commodities, into digital tokens tradeable on the blockchain. Let’s look at the benefits of tokenising real-world assets and explain how it works. What is the Tokenization of Real-World Assets? Tokenisation is a digital token representing a physical asset’s ownership. These tokens are issued and managed on the blockchain, enabling users to trade them decentralised and transparently. Tokenisation can be used for any asset, including real estate, art, commodities, intellectual property, and almost anything in between. The tokenisation process involves several steps: asset identification, legal compliance, asset valuation, token issuance, and trading. Once the asset is identified and valued, it is divided into fractional ownership units represented by digital tokens. These tokens can be bought, sold, and traded on the blockchain, which provides a secure and transparent way to transfer asset ownership. Benefits of Tokenization of Real-World Assets Examples of Tokenization of Real-World Assets Challenges of Tokenization of Real-World Assets The tokenisation of real-world assets on the blockchain provides a secure, transparent, and accessible way for investors to participate in investments previously only available to more prominent investors. The benefits of tokenisation of real-world assets include increased liquidity, transparency, lower costs, fractional ownership, and accessibility. In conclusion, the tokenisation of real-world assets on the blockchain has the potential to revolutionise the way we invest in physical assets. It offers a range of benefits that can increase accessibility and reduce costs and risks for investors. While there are still challenges to overcome, the potential for tokenisation to transform the world of finance is significant. It will be interesting to see how this technology continues to evolve and impact the financial landscape in the years to come.
The law is intended to promote social harmony and protect “every” individual and collective interest. Unfortunately, accessibility, implementation and outcomes of the law can be influenced by a range of factors, such as political ideology, economic interests, and social values. So how can we ensure that the law protects everyone regardless of the abovementioned barriers? Enter Web3 and AI. Like the finance world, decentralisation and artificial intelligence will eventually drive change in the legal sector…for the better. Overall, the combination of Web3 and AI has the potential to significantly improve the efficiency, accuracy, and cost-effectiveness of legal services, making them more accessible to a broader range of people and businesses. However, it is essential to note that these technologies are still in their early stages of development, and many legal and ethical issues will need to be addressed as they become more widely adopted. The decentralised web, also known as Web 3.0, has the potential to affect the branding strategies of companies across different industries significantly. Based on blockchain technology, Web 3.0 is designed to be more user-centric, transparent, and decentralised than the current web. Here are some ways in which Web 3.0 could impact branding: Trust and Transparency: With increased transparency and security, Web 3.0 could create more trust between brands and their consumers. By utilising blockchain technology, companies could offer transparency into their supply chain, product authenticity, and other aspects, differentiating themselves from their competitors and building a more substantial brand reputation. User Control and Privacy: Web 3.0 offers users more control over their data and privacy, increasing user loyalty and brand trust. Brands prioritising data ownership and confidentiality could gain a competitive edge as consumers are more likely to choose them. Authenticity and Value: Web 3.0 enables brands to establish authentic connections with consumers by leveraging blockchain technology to provide proof of ownership, authenticity, and value. This transparency could increase consumer loyalty and brand trust, as consumers are more inclined to support companies that offer authenticity and transparency. Digital Identity: Web 3.0 could create more comprehensive digital identities owned and controlled by users. This will enable brands to personalise their marketing efforts and establish meaningful connections with their customers. Community Building: With Web 3.0 being community-driven, brands could build and engage with communities of loyal customers by leveraging blockchain technology to incentivise community participation and reward loyal customers. This engagement could result in increased brand loyalty and community involvement. In short, Web 3.0 values trust, transparency, user control, authenticity, digital identity, and community building. As consumers become more aware of the benefits of decentralised and transparent technologies, they will gravitate towards brands that adopt these values. Conversely, brands that don’t embrace Web 3.0 could lose trust and loyalty with customers who prioritise these values. Ultimately, brands that do embrace Web 3.0 can take advantage of opportunities to connect with customers, build stronger relationships, and stay ahead of the curve in a rapidly changing digital landscape.
Adidas, Starbucks, Tiffany & Co, Louis Vuitton, Porsche, Hublot, Nivea, Pepsi, Coca-Cola, Tag, Disney, Nike, McDonald’s, KFC, D&G, Gucci, H&M, Netflix, Hennessey, on and on the list goes of great brands utilising Web 3.0 and profiting on the opportunities that it brings. The decentralised web, also known as Web 3.0, has the potential to affect the branding strategies of companies across different industries significantly. Based on blockchain technology, Web 3.0 is designed to be more user-centric, transparent, and decentralised than the current web. Here are some ways in which Web 3.0 could impact branding: Trust and Transparency: With increased transparency and security, Web 3.0 could create more trust between brands and their consumers. By utilising blockchain technology, companies could offer transparency into their supply chain, product authenticity, and other aspects, differentiating themselves from their competitors and building a more substantial brand reputation. User Control and Privacy: Web 3.0 offers users more control over their data and privacy, increasing user loyalty and brand trust. Brands prioritising data ownership and confidentiality could gain a competitive edge as consumers are more likely to choose them. Authenticity and Value: Web 3.0 enables brands to establish authentic connections with consumers by leveraging blockchain technology to provide proof of ownership, authenticity, and value. This transparency could increase consumer loyalty and brand trust, as consumers are more inclined to support companies that offer authenticity and transparency. Digital Identity: Web 3.0 could create more comprehensive digital identities owned and controlled by users. This will enable brands to personalise their marketing efforts and establish meaningful connections with their customers. Community Building: With Web 3.0 being community-driven, brands could build and engage with communities of loyal customers by leveraging blockchain technology to incentivise community participation and reward loyal customers. This engagement could result in increased brand loyalty and community involvement. In short, Web 3.0 values trust, transparency, user control, authenticity, digital identity, and community building. As consumers become more aware of the benefits of decentralised and transparent technologies, they will gravitate towards brands that adopt these values. Conversely, brands that don’t embrace Web 3.0 could lose trust and loyalty with customers who prioritise these values. Ultimately, brands that do embrace Web 3.0 can take advantage of opportunities to connect with customers, build stronger relationships, and stay ahead of the curve in a rapidly changing digital landscape.
The world is moving towards a more decentralised, transparent, and secure internet, and businesses must keep up with these changes. Web 3.0, the decentralised web, promises to revolutionise how companies operate online. This article will explore ten reasons your business needs a Web 3.0 strategy to succeed. 1. Greater Decentralisation Web 3.0 aims to create a more decentralised internet not controlled by a few large corporations, meaning businesses can operate on a more level playing field, reducing the dominance of big players and creating a more equitable environment for all businesses. 2. Improved Security Web 3.0 technologies, such as blockchain and smart contracts, provide improved security for online transactions. This is crucial for businesses that rely on online transactions, as it reduces the risk of fraud and other security breaches. 3. More Transparent Processes Web 3.0 technologies enable businesses to create more transparent processes, from supply chain management to financial transactions, improving trust and accountability, which is increasingly crucial for operating in a global marketplace. 4. Better Customer Engagement Web 3.0 technologies, such as virtual and augmented reality, can create more immersive and engaging customer experiences, increasing customer loyalty and higher conversion rates. 5. New Revenue Streams Web 3.0 technologies enable businesses to explore new revenue streams, such as tokenisation and decentralised finance. This can provide new opportunities for businesses to monetise their products and services. 6. Reduced Costs Web 3.0 technologies can reduce business costs, particularly in supply chain management and financial transactions. This can increase profitability and enable businesses to invest in other growth areas. 7. Increased Efficiency Web 3.0 technologies such as blockchain and smart contracts can automate many business processes, increasing efficiency and reducing the need for manual intervention, saving businesses time and money and enabling them to focus on higher-value activities. 8. Improved Data Management Web 3.0 technologies can improve data management for businesses, enabling them to store and manage data more securely and efficiently, which is increasingly important in a world where data privacy and security are paramount. 9. Greater Collaboration Web 3.0 technologies enable greater collaboration between businesses and individuals, creating new opportunities for partnerships and co-creation and developing new products and services that would not have been possible otherwise. 10. Future-Proofing Finally, a Web 3.0 strategy can future-proof your business, ensuring you are well-positioned to adapt to the coming changes. Companies with a Web 3.0 strategy will likely thrive in this new environment as the world becomes more decentralised and blockchain-based technologies become the norm. In conclusion, businesses that embrace Web 3.0 technologies will be ready and positioned to succeed in the coming years. From improved security and transparency to new revenue streams and increased efficiency, there are many reasons why a Web 3.0 strategy is crucial for businesses that want to thrive in the future.
Sports NFTs are digital assets on the blockchain that are verifiably one-of-a-kind and can be used to represent digital cards, sporting events, digital memorabilia, and pretty much anything you can imagine. Sports NFTs give fans and savvy collectors a new way to interact with their favourite teams and athletes while allowing sports stars, clubs, and brands to monetise in new ways. For instance, many fans are willing to spend a lot of money to acquire limited edition virtual memorabilia of their preferred basketball team or a rare collectable card of their selected baseball player. Because of this, sports NFTs frequently trade for tens of thousands of dollars (or more), and the value of some of the most valuable has significantly increased since they were first released. Where can I buy one? You can purchase NFTs in many marketplaces, such as Opensea, Rarible and Sanctum-X. Sanctum-X is the new player on the market and differs from the mainstream marketplaces as it was created solely for Sports and Community NFTs. Check out sanctum-x.io. Should you buy some? Because of the celebrity allure of the athletes associated with high-profile drops, sports NFTs have enjoyed colossal media attention. Leading NFT companies, such as Sorare, have also successfully obtained licensing agreements with some of the most significant sports leagues in the world, allowing sports fans to interact with their preferred teams and athletes in a brand-new way online.While the NFT market may fluctuate, the one certainty is that the number of sports fans entering the NFT space will drive the value of sports NFTs higher in the years to come. So, if you’re a fan or educated collector and are willing to pay “any price” to get your hands on the newest, most valuable collectable of your favourite team or athlete, then NFTs might be right up your alley.
$678.8 Billion dollars, that is the magic number. The Metaverse market is projected to peak to that amazing figure by 2030, with 2022 already looking to exceed $42 Billion. They are fantastic numbers in anyones language, but what are some of the other trends that we are seeing in the market that will lead to all the billions? Here is a quick list to get you started. • The market size of the metaverse is set to exceed $42 billion in 2022. • Sony and KIRKBI each invested $1 billion in Epic Games to support its metaverse projects. • Lil Nas X’s Roblox performance gathered 33 million views in two days. • The majority of people are willing to spend up to $1,000 on advanced VR gear. • Over $500 million worth of real estate was purchased in the metaverse so far. • 53% of companies investing in the metaverse invest in cryptocurrencies. • There are over 400 million metaverse monthly active users. • Roblox is the biggest virtual world in the metaverse. • 51% of the metaverse userbase is 13 or younger. • 74% of American adults are joining or considering joining the metaverse. • By 2026, 25% of people will spend an hour or more in the metaverse each day. • 10.7 million players saw Marshmello perform live in a Fortnite concert. Neil Stevenson, author of Snow Crash could not have been more right.
Spending on cybersecurity has skyrocketed in the past ten years, and it doesn’t seem to be slowing down as hackers become more sophisticated and aggressive. Regardless, hackers continue to take advantage of vulnerabilities and intercept device, application, and network communications, as exemplified in the recent attacks on Optus, leading to a 7 figure ransom demand and some 10,000 private records released for the world to see. So how should we think about this? Maybe we should reconsider the systems that created these vulnerabilities instead of building more tools to combat the symptoms. Enter the Blockchain Blockchain can offer a different path toward greater security, as it’s not as hospitable to hackers. In addition, a move toward blockchain security reduces vulnerabilities, provides more robust encryption, and makes the verification of data ownership and integrity more effectively. Distributed ledgers are the main advantage of blockchain technology. A dispersed public infrastructure model reduces risks by eliminating the most obvious targets associated with centrally stored data. In addition, transactions are recorded across every node in the network. The result is that attackers have difficulty stealing, compromising, or tampering with data unless a vulnerability at the platform level exists. Blockchain’s collaborative consensus algorithm eliminates another traditional weakness as a central authority is not required to monitor malicious actions, anomalies, and false positives. As a result, authentication is more robust, and data communications and record management are secured. Protection of data The technology provides minimal manageability and selective access to transactions and distributed ledger information, making accessing or modifying data in the blockchain ecosystem more difficult. Smart Contracts The blockchain’s components, such as smart contracts, applications, APIs, digital assets, and wallets, must be tested for access control, authentication, data security, and logic validation increasing trust between participants in the approved chain. But is it perfect? The blockchain-based cybersecurity market is booming, with organisations from multinational corporations to governments interested in it. But the process isn’t as straightforward as updating a toolkit. Blockchain and cybersecurity are still evolving as a concept. Digital identities, decentralised storage, securing edge devices, and smart contracts are not all aligned with business requirements. Unless carefully considered, implementation can become impractical. As a result, organisations may encounter obstacles when considering blockchain as part of their cybersecurity strategy. A question of data Anyone can see and retrieve data in transactions on a public blockchain. Businesses that want to control publicly available information are concerned about that, although one can mitigate most privacy issues with permissioned blockchains. For example, enterprise blockchain platforms can create permissioned networks that only trusted parties could view and vote on transactions. What are some risk factors? Blockchain has several advantages such as efficiency, optimisation, cost reduction and increased security. However, technology introduces new risks to the system if not managed carefully. These risks can include: Access control Unlike traditional means, the end user takes full responsibility for managing his digital assets. As your private key is tied to your property, unauthorised access or theft of your encryption key can lead to complete and irreversible loss. API Third parties are needed for API integration, whether private or public blockchain. Unfortunately, that leads to trust issues and unintentional leakage of sensitive data. Forks in the road During the smart contract upgrade process, some nodes may not support changes made during the consensus phase, causing new chains to fork from old chains and introduce blockchain-specific risks. For example, unauthorised parties may block, reverse, or redo the transaction in such cases. Now what? When looking at your security, businesses must determine what is best for their situation. For example, the blockchain may seem attractive but may not necessarily be the right course of action. When evaluating the validity of a blockchain security deployment, businesses must follow security best practices to remove any vulnerabilities in the development process. In a more challenging and unpredictable world, digitisation and resilience are essential, and businesses are looking to raise the transparency of their networks and supply chains while increasing security. Moreover, companies want to combine security and transparency with data protection and good governance. For many, the solution lies in the blockchain.
The metaverse is hugely impacting the sports industry, with an increasing focus on products and innovations from virtual reality, and augmented reality to NFTs and gaming.
NFT stands for non-fungible token. But before we press on, it’s important you understand the difference between fungible and non-fungible assets. Money, oil, gold, realestate are fungible assets, meaning that they can be traded or exchanged for something else. Non-fungible assets are different because they have a unique code and properties that aren’t interchangeable and cannot be replaced or traded for a different item of the same kind. NFTs are digital assets that represent real-world pieces or things like art, music, and videos or other items. It has a unique blockchain signature, turning the item into a one-of-a-kind digital token. This signature allows anyone to verify the artwork’s authenticity and any transactional related information such as ownership, who sold it, time and cost etc. So how do they work? NFTs exist on the blockchain – a public digital ledger of transactions that records the provenance of a digital asset. Imagine an NFTs as a physical collector’s items but in a digital format. Anyone can create an NFT by converting items like music, digital art, videos, GIFs, pretty much anything into crypto collections or digital assets and storing them on the blockchain. This term is referred to as minting. When you purchase an NFT, instead of getting a physical piece product, you get a digital file and the exclusive ownership rights. How do I make an NFT? The first thing you need to decide is on the type of artwork or media you want to convert into an NFT or digital asset. Once you have chosen the item you want to turn into an NFT, you need to decide on the blockchain you intend to use. The most common is Ethereum. You will then need to set up a crypto wallet like metamask or Coinbase, deposit Ether into your wallet to fund your NFT creation. The next step is choosing your marketplace to make and list your NFT. The most popular NFT marketplaces are Rarible or OpenSea. Once you’ve connected your digital wallet, you can the start to create your first NFT. The steps are simple enough and usually take a few minutes to set up. Once you have completed the sign up process you can begin to mint your NFT. Now what? Seems simple enough, create an NFT, mint and what is sell. Hold on a second. You now need to create hype around your NFT in order for it to stand out above the other NFT’s in the market. You may want to start by advertising and creating hype on social media. Twitter, Instagram, and Discord, are the most popular platforms for creators to promote their collections. There you have it, a super simple guide to NFT’s. Please understand that it is a very competitive market and takes a lot of patience and persistence to become successful. We always suggest that before you embark on you first NFT project, you seek the advice of professionals that can help you avoid the many pitfalls that have plagued so many creators.
Power to the people! A centralised web has helped billions of people jump into the huge infrastructure that it has created. But at the same time, a handful of corporate responsible for helping create the infrastructure also decide what can and can’t be allowed. Web 3.0 takes away this monopoly. Instead of a Web governed by technology companies, Web 3.0 works on a decentralised system, a system built, operated, and owned by the users. This puts the power in the hands of individuals rather than the big tech corporations. It is hard to provide a firm definition of what Web 3.0 is but a few core principles guide its evolution. A decentralised system: instead of the internet being controlled and owned by centralised entities, the ownership will be distributed amongst its builders and users. A web for all: everyone will have equal access without exclusion. Bye Bye Banks: Web 3.0 will use cryptocurrency for buying and selling online. The reliance on third party banks and payment processors will be removed. Trust factor zero: As a decentralised system, the trust in third parties will no longer be needed. Are we there yet? Web 3.0 is a fast evolving ecosystem. You can see in recent times that there has been a big rise in the interest in cryptocurrency, blockchain, NFT’s and user generated content. We are still only at the beginning of creating a greater web, but as we improve the infrastructure that will support it, the future of the web and what can be done looks pretty great.
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“The most wonderful and the strongest things in the world, you know, are just the things which no one can see.”
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