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Imagination is not artificial

July 20, 2023/

“There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns.” – Edward de Bono  As Artificial Intelligence (AI) continues to advance, its integration into creative industries is sparking concerns. While…

Use a Strategist…an intelligent strategic move!

June 15, 2023/

Effective marketing is everything for sustained growth and success in today’s highly competitive and evolving business landscape. While large companies with available funds opt to build an in-house marketing department, a more affordable and intelligent approach in the small business community is using a marketing strategist.  Having a marketing strategist…

The Web 3.0 of giving

May 23, 2023/

In today’s digital age, Web 3.0 has created exciting business possibilities across various sectors primarily focused on commercial ventures. Still, other types of organisations can also benefit, such as not-for-profits. Here we explore why not-for-profit businesses should progress with Web 3.0, the importance of creating engaging content, and the possible…

The token advantage- the tokenisation of real world assets.

April 28, 2023/

The tokenisation of real-world assets on the blockchain is a revolutionary development in how assets are bought, sold and held. It involves converting physical assets, such as real estate, art, and commodities, into digital tokens tradeable on the blockchain. Let’s look at the benefits of tokenising real-world assets and explain…

Web 3.0 and AI, setting precedence in law!

March 27, 2023/

The law is intended to promote social harmony and protect “every” individual and collective interest. Unfortunately, accessibility, implementation and outcomes of the law can be influenced by a range of factors, such as political ideology, economic interests, and social values.  So how can we ensure that the law protects everyone regardless…

Web 3.0 how it’s changing brands and branding forever

March 20, 2023/

Adidas, Starbucks, Tiffany & Co, Louis Vuitton, Porsche, Hublot, Nivea, Pepsi, Coca-Cola, Tag, Disney, Nike, McDonald’s, KFC, D&G, Gucci, H&M, Netflix, Hennessey, on and on the list goes of great brands utilising Web 3.0 and profiting on the opportunities that it brings. The decentralised web, also known as Web 3.0,…

10 Reasons Why Your Business Needs a Web 3.0 Strategy to Succeed

March 1, 2023/

The world is moving towards a more decentralised, transparent, and secure internet, and businesses must keep up with these changes. Web 3.0, the decentralised web, promises to revolutionise how companies operate online. This article will explore ten reasons your business needs a Web 3.0 strategy to succeed. 1. Greater Decentralisation…